Wholesale Business: How to Sell Wholesale to Retailers

Running online wholesale business need very good wholesale marketing strategy if you want to succeed in growing a wholesale business. So we are giving some collective marketing strategies for wholesale distributors that will actually get more orders as results.

IDENTIFY THE TARGET MARKET 

• Accessibility of the market through your distribution channels
• Your competitors market segment
• Holistic size of the market
• Your market segment
• Your business’s supply capacity

ENGAGE THE TARGET MARKET 

• Have seminars where you could market your company
• Have websites and
• Publish newsletters where they place their member’s business ads.

Collecting business which your business is target.

Create a simple database for up to 100 businesses you would like to become your customers.

Make a spreadsheet with the following information about them:

• Company name
• Contact person
• Website
• Mailing address
• Email and/or phone number
• Revenue Potential (score of 1 to 5)
• Contacted or not
• Notes

MANAGE CUSTOMER 

• Cold calling
• Cold mailing (direct mail)
• Cold emailing
• Sending samples
• Identifying prospects in your current customer list
• Attending trade shows & meetups
• Customer profiling
• Industry directories
• Creating an amazing wholesale recruitment page
• LinkedIn prospecting

ENCOURAGING ORDERS BY PROMOTION TRICKS

• Put yourself in the customer’s shoes
• Pay close attention to customer needs
• Reduce or eliminate order minimums where possible
• Free shipping for first order
• Bonus samples
• Coupon discounts
• Consistent follow-up

INCREASE SALES

• Leverage seasonal campaigns
• Celebrate your anniversary
• Free shipping offers
• Quantity based discounts
• Regular contact as a scheduled habit
• Painless ordering process
• Limited time offers
• Free samples of new products

Sign up with B2B Websites

Doba.com

Simplify your product sourcing with dropship products from Doba’s vast marketplace of manufacturers and wholesale      suppliers.

Inventorysource.com

Inventory Source is a dropship inventory and order management software that allows you to automatically upload products, sync inventory and route orders with dropship suppliers to virtually any online store, marketplace or ecommerce platform.

Modalyst.com

Dropshipping Software. Modalyst helps online stores find the best items to dropship and suppliers .

Spocket

Spocket is a dropshipping marketplace on Shopify and WooCommerce offering vetted US and EU suppliers so customers can receive their orders fast.

Wholesale Central

Wholesale Directory. Your source for wholesalers, importers, manufacturers and wholesale products.

Salehoo.com

SaleHoo helps online business owners find reliable low cost suppliers.

ApiDrop

ApiDrop is a B2B marketplace where merchants and suppliers can trade with ease and leveraging the power of dropshipping.

Worldwidebrands.com

At Worldwide Brands, Inc. we believe that home-based sellers should have access to the same top-quality suppliers that the big retail stores use. We believe new sellers should never have to worry about whether or not they are getting scammed by their “Dropshipper”.

 

Sources: 

www.tlgmarketing.com/marketing-basics-for-a-wholesale-business-to-drive-sales-and-increase-exposure/
wholesalesuiteplugin.com/wholesale-marketing-strategy

 

If you’d like to get in touch with us directly, feel free to email us at info@merodomain.com. We offer a free consultation to potential clients and take on new clients year-round, meaning there’s never a bad time to get in touch. Reach out today and see how can we help!